March 20, 2010

Trust this green logo

Filed under: Publications — grahamophone @ 3:24 pm

In writing regular reviews and articles about sustainable products, I am continually frustrated by greenwashing labels, marketing and logos. It’s hard to know what all those little green seals mean. Thankfully, I can vouch for one of them: the US Renewing Forests logo. I was skeptical about this seal, which is created and promoted by the wood flooring industry, but I was pleasantly surprised when I investigated this story. The whole aim of the program is to move forests and manufacturers toward certification by the respected Forest Stewardship Council. And it can’t be a marketing stunt because, ironically, the logo is not applied to consumer products.


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